CREAM x SVAKOM

Posted by SVAKOM 01/04/2021 0 Comment(s) Brand News,Official blog,

In a world full of innovation, we will always find new ways to keep us entertained, we will be able to find something tailor-made for us, right? Human beings, by nature, tend to surround ourselves with others with whom we share tastes, characteristics or goals, however, from time to time a collective emerges that flows against the current, which seeks to integrate people by the simple fact of being human in favor of a more general inclusion and this group that was born in the city of Guangzhou in southern China and calls itself CREAM.

Cream is characterized by creating a relaxed atmosphere full of creativity, music and performances created by and for everyone, the invitation is very clear "welcome to have fun without pressure" regardless of gender, race, preferences, body types ... this is an invitation to celebrate what makes us unique and happy.

The very first edition of this party series took place in Guangzhou, capital of Guangdong province, in the south of China. All attendees had to scan the indicated health QR Codes and provide the adequate health information meaning they haven’t been in areas affected with the virus outbreak in the 30 days and that they haven’t been close to people with the same conditions.

More than 150 people attended the event and at least 100 of them wore their colorful roller skates since the theme of the party and the selected venue invited to make this space even more special and fun.

SVAKOM had the opportunity to be present on this occasion to be able to join this movement, their proposal interested us from the beginning because it arises from a vision of inclusivity, respect and integration and these are values ​​that we can see clearly reflected in our brand. We also believe that these spaces require more visibility and we are deeply proud to be able to contribute, entertain and educate all those who feel identified with CREAM and SVAKOM. The classic games and draws were immediate and were the icing on the cake.

We can't wait for the next event!